Skills
Toolkit
Strategy & Partnerships
- Partner Programs • Onboarding & Enablement • Co-Marketing • GTM Strategy • Joint Roadmaps • AI/ML Integrations • Contract Negotiation • Pitches
Program & Project Management
- Full Cycle Product Management • Large Scale Multi-Program Management • Cross-Functional Leadership • Risk Mitigation • Roadmap Execution • Agile Workflows • RFP/RFI Management • Success Criteria Development
Business & Growth
- Sales Enablement • Market Expansion • Revenue Strategy • Vendor/Partner Lifecycle • Business Case Dev • KPI's
Design & UX Integration
- Figma • UXR Collaboration • CMS (WordPress, Contentful) • DAM (Adobe Experience Manager) • A/B Testing
Analytics & Platforms
- Salesforce (Sales/Service/Marketing/Community) • Marketo, Gainsight • HubSpot • Iterable • Twilio • Zendesk • Segment • Tableau • SQL

Important note on numbers: 4 out of 7 organizations I've worked for were or are Fortune 500 companies!- that's finance, telecom, consumer goods, and enteprise SaaS.

Asana
Technical Program Manager, MarTech
📅 Aug 2023 – Aug 2024
→ OFFICE OF CIO- Launched AI-powered chatbot — 139K users, +3% conversion, $92M pipeline, $12M+ revenue
→ Built scalable partner roadmap & enablement with Qualified, CVENT, Twilio — improved campaign performance by 30%
→ Created Asana’s full event platform (200+ events), driving $42M revenue and enriching $100M+ pipeline
→ Developed design system standards, CMS workflows, and brand-legal compliant content for RFPs & go-lives

Senior Program Manager, Technical Products
📅 Mar 2021 – Jun 2023
→ Owned C-level global partner programs (Salesforce, Microsoft, Glint, Gainsight), delivering $25M+ in incremental revenue
→ Launched LinkedIn’s community platform — 149K users and 511K views at launch, cutting support time by 2 hours
→ Led cross-functional roadmap alignment and platform governance that cut $5M in costs via tech deprecation
→ Built partner dashboards, ran C-level business reviews, and implemented Figma libraries to scale UX patterns

Charles Schwab
Senior Product Manager, Team Manager
📅 Apr 2018 – Mar 2021
→ Managed 8-person accelerator team, delivering 25+ partner-integrated POCs/MVPs per year
→ Led $30M partner program with Salesforce, Slalom, Accenture — aligned AI roadmaps across orgs
→ Co-designed Next Best Action platform — used by 6,500 reps, unlocking $1B+ in asset opps, cutting clicks from 100+ to 10
→ Streamlined compliance, SOX readiness, and stakeholder buy-in for all GTM-ready tools

CenturyLink
Product Manager
📅 Jun 2017 – Dec 2017
→ Oversaw full cloud migration (AWS + Oracle), saving $3M in hardware
→ Built business cases, solution sold to technical partners, and managed strategies that cut time to value by 3x
→ Developed technical roadmaps and evaluated build-vs-buy scenarios, enhancing product delivery speed

CarpeDatum Consulting, Inc.
Product Manager
📅 Mar 2016 – Apr 2017
→ Led IBM partnership operations — pricing, SLAs, and joint GTM strategy & co-marketing
→ Revamped onboarding and A/B tested UI/flows — lifted revenue by $250K
→Optimized onboarding flows and customer support content, improving retention by 27%
→Sold, demoed, and marketed software products at scale to companies like Nike, Columbia, & Amazon through IBM

PepsiCo
Marketing Analyst
📅 May 2014 – Mar 2016
→ Ran MarOps and campaign performance tooling — boosted ROI by 10%, drove $1M in vendor co-marketing rev
→ Unified software and vendor coordination for campaign measurement
→ Worked closely with engineering, marketing, and media teams to define marketing software stack

Aeon Horizon
Founder, Consultant
📅 Jun 2014 – May 2023
→ Founded and operated an independent consultancy specializing in change management, strategic communication, GTM advisory, and brand transformation
→ Built full-service marketing campaigns, UX content strategies

Wells Fargo
Business Banker
📅 Jan 2012 – May 2014
→ Sold financial solutions and advice to clients, including loans, credit lines, and other business banking products and services consistently in the top 3%.
→ Generated loan & line of credit revenues over $5M (2012-13) & $12M (2013-14) while maintaining top ranking each quarter.
If you want to chat about my work, background, or get into specific experiences, I’m always up for a good conversation. Let’s connect!
Ready to collaborate? Contact me @ julian.sdonnell@gmail.com